Intelligems

Platform · Audience Targeting

Show the right experience to the right visitor, every time

Segment by source, device, country, Klaviyo segment, and more. Build audience rules in a few clicks, or layer advanced if-then logic when you need it. Every test and personalization reaches the right visitor.

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Audience Targeting

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THREE WAYS AUDIENCE TARGETING WORKS FOR YOU

Reach the right visitor, every time

1

Run every test against the right audience.

Target visitors by source, device, country, Klaviyo segment, landing page, and more. Get cleaner data and faster wins by testing only the audiences that matter.

2

Find the audience that drove the win.

Slice your results by any segment after the test runs. See exactly which audience drove the lift and where you should double down.

3

Turn any Klaviyo segment into a test audience.

Connect Klaviyo and use any segment as a target audience or post-test slice. Set it up in a few clicks.

"Audience targeting let us stop testing for everyone and start testing for the audiences that matter. Our win rate jumped and our learnings are sharper than ever."

— Nick Teft, E-commerce Manager at Abbott Lyon

WHAT YOU CAN DO WITH AUDIENCE TARGETING

Targeting that goes as deep as you want

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Common Segments

Start segmenting in a few clicks.

Target by device, traffic source, visitor type, or country with built-in segments. Pick what you need and launch.

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Custom & Advanced Rules

Build any audience you can think of.

Combine URL params, cookies, custom events, landing pages, and Javascript with AND/OR logic. Use if-then rules to route visitors into specific test groups.

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Klaviyo Segments

Bring your Klaviyo audiences into every experience.

Connect Klaviyo and use any segment as a target audience or post-test slice. Test against high-LTV customers, abandoned cart visitors, or any list your team already builds.

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Page, Product & Currency

Go deeper with layered targeting.

Run changes only on specific pages, only for specific products, or only in specific currencies. Layer this on top of any audience for precision.

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Post-Test Slicing

Slice every result by audience.

After a test runs, break down the results by any segment. See exactly which audience drove the lift and which segments to double down on next.

KLAVIYO INTEGRATION

Klaviyo, built into every experience

Connect Klaviyo once and use any segment as a target audience or post-test slice. Test against high-LTV customers, abandoned cart visitors, or any list your marketing team already builds.

Connect KlaviyoSee all integrations

Klaviyo segment

VIP customers

Synced · 12,408 profiles

BUILT FOR EVERY ROLE

Every team targets the audiences that matter

Retention & Engagement Managers

Test different experiences for VIPs, repeat buyers, and dormant customers. Klaviyo segments work natively, so you can target loyalty offers, email capture popups, and SMS sign-up flows by any audience.

See how retention leads use Intelligems

See what your store is really capable of

Run a free profit optimization audit. See the exact tests your store needs most, ranked by estimated profit impact.

Used by thousands of Shopify brands. Just enter your domain.

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