Intelligems
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Capture the holiday tail and set next year up before you forget why this year worked

Ten things to close out the season right. Six live in Intelligems, two in Shopify, and two are just closing the loop with your team.

Before BFCMNow – Oct 31During BFCMNov 1 – Dec 17After BFCMDec 18 – Jan 31
  • 1

    Message your shipping cutoff dates

    Do it with Intelligems

    Order-by dates create urgency for last-minute gifters between Dec 14 and 23.

    Watch how, step by step
  • 2

    Offer free expedited shipping for late gifters

    Do it with Intelligems

    A free-expedited-shipping discount timed for the Dec 18 to 24 window, so late gifters don't bail at checkout.

    Watch how, step by step
  • 3

    Push gift cards after cutoff

    Do it with Intelligems

    Drive gift cards as the guaranteed-delivery option once shipping cutoffs pass.

    Watch how, step by step
  • 4

    Find your post-holiday clearance depth

    Do it with Intelligems

    Test discount depth and framing for the Dec 26 traffic spike.

    Watch how, step by step
  • 5

    Win back your BFCM buyers

    Do it with Intelligems

    Reach customers who bought during BFCM and haven't ordered since.

    Watch how, step by step
  • 6

    Reset your messaging for January

    Do it with Intelligems

    New Year, New You framing for fitness, wellness, and refresh-minded shoppers.

    Watch how, step by step
  • 7

    Update your shipping and return policy pages

    Do it with Shopify

    Cutoffs and holiday return windows change every year. Refresh the policy pages before January returns start coming in.

    Shopify Help Center
  • 8

    Reconcile December orders, refunds, and chargebacks

    Do it with Shopify

    BFCM volume means BFCM-sized reconciliation. Close out December before it gets buried under January's numbers.

    Shopify Help Center
  • 9

    Debrief what worked and what didn't with the whole team

    Do it with Your Team

    Get marketing, success, and ops in one room while the season is still fresh, not in March when nobody remembers why.

  • 10

    Plan next year's BFCM calendar while it's still fresh

    Do it with Your Team

    Write down what you'd do differently now, while the pain points are still sharp, not next October.

Want to see how this year's tests scored before you plan next year?

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