Optimize live while shoppers are actually on your site
Ten things to stay on top of while traffic is peaking. Six live in Intelligems, two in Shopify, and two are just keeping your own team synced.
- 1
Add urgency with a checkout countdown
Do it with
Add urgency at the moment of decision to reduce abandonment during peak traffic.
Watch how, step by step - 2
Show shoppers their free shipping progress
Do it with
Show real-time progress toward free shipping, reactive to what's already in the cart.
Watch how, step by step - 3
Add a cart upsell or cross-sell
Do it with
Add a gift-with-purchase or complementary product right in the cart while intent is highest.
Watch how, step by step - 4
Offer a post-purchase upsell
Do it with
Offer gift wrapping, expedited shipping, or a complementary product right after checkout.
Watch how, step by step - 5
Personalize for new vs. returning shoppers
Do it with
Loyalty messaging for returners, acquisition framing for first-timers, live while both are on site at once.
Watch how, step by step - 6
Give your VIPs early access
Do it with
An early-access banner for your loyalty list, standard messaging for everyone else.
Watch how, step by step - 7
Monitor site speed and uptime during traffic spikes
Do it with ShopifyKeep an eye on load times and app performance. A slow checkout during peak traffic costs more than any test can win back.
Shopify Help Center - 8
Keep inventory synced to avoid overselling bestsellers
Do it with ShopifyCheck stock levels on your top sellers daily. Nothing kills a BFCM win like refunding an oversold order in January.
Shopify Help Center - 9
Staff up support for order and shipping questions
Do it with Your TeamTicket volume spikes right alongside orders. Make sure support has coverage and the FAQ answers are current.
- 10
Run a daily war-room check-in on sales, inventory, and site health
Do it with Your TeamA 15-minute daily sync across marketing, ops, and support catches problems before they compound.
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